THE EFFECT OF SUSTAINABILITY ON THE INFORMATION SEARCH BEHAVIOUR OF HUNGARIAN CONSUMERS THROUGH THE PRACTICE OF FOOD PURCHASING

被引：4
|
作者：
Lehota, J. [1 ]
Horvath, A. [1 ]
Racz, G. [1 ]
机构：
[1] Szent Istvan Univ, Business Sci Inst, H-2100 Godollo, Hungary
来源：
ACTA ALIMENTARIA | 2014年 / 43卷 / 03期
关键词：
sustainable consumption; information search behaviour; food purchasing; model of information search behaviour; quota sampling;
D O I：
10.1556/AAlim.43.2014.3.10
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
In the study we aim to model the information search behaviour of Hungarian consumers committed to sustainable consumption through the practice of food purchasing. To reach our goal we examined the logic of Grunert-Wills information search model. In our research the information search behaviour of "Trend followers" was investigated. To reach the mentioned group, data collection was carried out by the method of quota sampling, where quotas were defined according to characteristics of value system based lifestyle segments discovered in a 2011 national representative research by us. Through the analysis one-variable statistics and contingency table analysis were carried out. Our results prove the followings: (i) the logic of Grunert-Wills model is suitable for describing the information search behaviour of conscious consumers. (ii) Lifestyle has a highlighted effect on information search behaviour.
引用
收藏
页码：437 / 443
页数：7
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