Validating a customer well-being index related to natural wildlife tourism

被引：35

作者：

Lee, Dong-Jin ^{[1
]}

Kruger, Stefan ^{[2
]}

Whang, Mee-Jin ^{[1
]}

Uysal, Muzaffer ^{[3
]}

Sirgy, M. Joseph ^{[4
]}

机构：

[1] Yonsei Univ, Sch Business, Seoul 120749, South Korea

[2] North West Univ, Sch Business Management, Fac Econ & Management Sci, Potchefstroom, South Africa

[3] Virginia Polytech Inst & State Univ, Dept Hospitality & Tourism Management, Pamplin Coll Business, Blacksburg, VA 24061 USA

[4] Virginia Polytech Inst & State Univ, Dept Mkt, Pamplin Coll Business, Blacksburg, VA 24061 USA

来源：

TOURISM MANAGEMENT | 2014年 / 45卷

关键词：

Customer well-being; Natural wildlife tourism; Customer loyalty; customer perceived value; Length of stay; Number of visits; Park visitor expenditures; LENGTH-OF-STAY; NATIONAL-PARKS; PAST EXPERIENCE; PERCEIVED VALUE; SATISFACTION; KRUGER; SEGMENTATION; DETERMINANTS; COMMUNITIES; MOTIVATIONS;

D O I：

10.1016/j.tourman.2014.04.002

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：171 / 180

页数：10

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