ALTERNATIVE MARKETING STRATEGIES FOR INCREASING THE COMPETITIVENESS OF THE ROMANIAN TOURIST DESTINATIONS

In this study, I've proposed a series of marketing strategic alternatives for the tourism industry in Romania and for the small and medium tourism companies that will outline the action directions that the tourist destination should follow in applying for the increase of the competitiveness and diminishment of its vulnerability. The marketing strategy defines the directing lines of the adjustment process of the Romanian tourism offer to the present and possible demands of the consumer in order to satisfy them and accomplish economic efficiency under the real conditions of the market, as well as diminishing the risks and obtaining the maximum of advantages. The marketing strategy designed for the development of the vernacular tourism is influenced as well by the degree of development of this sector, as well as by the image achieved by our country on the intern and international market.