Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?

被引：3
|
作者：
Amuso, Valentina [1 ]
Poletti, Giuliano
Montibello, Donato [2 ]
机构：
[1] UCL, Polit Econ & Comparat Polit, London, England
[2] Natl Pens & Assistance Fund Accountants & Fiscal, Imola, Italy
来源：
GLOBAL POLICY | 2021年 / 12卷 / 01期
关键词：
D O I：
10.1111/1758-5899.12907
中图分类号：
D81 [国际关系];
学科分类号：
030207 ;
摘要：
Extended reality (XR) has the potential to be a game-changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID-19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem-solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams' ability to exploit cultural assets to allow SMEs to take full advantage of their potential.
引用
下载
收藏
页码：167 / 170
页数：4
相关论文
共 50 条
  • [1] VIRTUAL, AUGMENTED, AND MIXED REALITY
    Martin, Erik J.
    ECONTENT, 2017, 40 (03) : 18 - 22
  • [2] Augmented, Virtual, and Mixed Reality in Practice
    Shoemaker, Travis A.
    Saylor, Adam
    Brown, W. Kortney
    Marchisello, Matthew
    Snider, Fred
    GEO-CONGRESS 2023: GEOTECHNICAL DATA ANALYSIS AND COMPUTATION, 2023, 342 : 584 - 594
  • [3] Beyond Reality: Augmented, Virtual, and Mixed Reality in the Library
    MacLennan, Alan
    JOURNAL OF LIBRARIANSHIP AND INFORMATION SCIENCE, 2021, 53 (04) : 709 - 710
  • [4] Beyond Reality: Augmented, Virtual, and Mixed Reality in the Library
    Eden, Bradford Lee
    JOURNAL OF WEB LIBRARIANSHIP, 2019, 13 (04) : 331 - 332
  • [5] Mixed reality: The continuum from virtual to augmented reality
    Wingrave, C
    Hix, D
    Schmalstieg, D
    MacIntyre, B
    Bowman, D
    Mine, M
    IEEE VIRTUAL REALITY 2003, PROCEEDINGS, 2003, : 121 - 121
  • [6] What Is Your Reality? Virtual, Augmented, and Mixed Reality in Plastic Surgery Training, Education, and Practice
    Lee, Gordon K.
    Moshrefi, Shawn
    Fuertes, Victor
    Veeravagu, Laksman
    Nazerali, Rahim
    Lin, Samuel J.
    PLASTIC AND RECONSTRUCTIVE SURGERY, 2021, 147 (02) : 505 - 511
  • [7] Exploring SMEs innovation paths with augmented and virtual reality technologies
    Pessot, Elena
    Zangiacomi, Andrea
    Sacco, Marco
    EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2023,
  • [8] Application of Virtual, Augmented, and Mixed Reality to Urology
    Hamacher, Alaric
    Kim, Su Jin
    Cho, Sung Tae
    Pardeshi, Sunil
    Lee, Seung Hyun
    Eun, Sung-Jong
    Whangbo, Taeg Keun
    INTERNATIONAL NEUROUROLOGY JOURNAL, 2016, 20 (03) : 172 - 181
  • [9] ENVISIONING THE FUTURE WITH AUGMENTED, VIRTUAL AND MIXED REALITY
    Kapoor, Stuti
    Bhardwaj, Aparna
    Sehdev, Vishakha
    Verma, Ankit
    ADVANCES AND APPLICATIONS IN MATHEMATICAL SCIENCES, 2020, 20 (01): : 55 - 65
  • [10] The educational possibilities of augmented reality, virtual and mixed
    Cabero Almenara, Julio
    Marin Diaz, Veronica
    Barroso Osuna, Julio M.
    Esquivel, Napoleon
    ALTERIDAD-REVISTA DE EDUCACION, 2020, 15 (01): : 7 - 9
12345