Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?

被引：4
|
作者：
Amuso, Valentina [1 ]
Poletti, Giuliano
Montibello, Donato [2 ]
机构：
[1] UCL, Polit Econ & Comparat Polit, London, England
[2] Natl Pens & Assistance Fund Accountants & Fiscal, Imola, Italy
来源：
GLOBAL POLICY | 2021年 / 12卷 / 01期
关键词：
D O I：
10.1111/1758-5899.12907
中图分类号：
D81 [国际关系];
学科分类号：
030207 ;
摘要：
Extended reality (XR) has the potential to be a game-changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID-19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem-solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams' ability to exploit cultural assets to allow SMEs to take full advantage of their potential.
引用
收藏
页码：167 / 170
页数：4
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