Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations

被引:204
|
作者
Webb, DJ [1 ]
Green, CL
Brashear, TG
机构
[1] Georgia State Univ, J Mack Robinson Coll Business, Atlanta, GA 30303 USA
[2] Univ Massachusetts, Eugene M Isenberg Sch Management, Amherst, MA 01003 USA
关键词
D O I
10.1177/0092070300282010
中图分类号
F [经济];
学科分类号
02 ;
摘要
Charitable organizations are under increasing financial pressure to attract and retain private donors. However scales measuring consumer attitudes toward giving to charity have yielded ambiguous results in the past. Scales to measure consumer attitudes toward the act of helping others and toward charitable organizations are developed and tested for dimensionality and internal consistency using advocated procedures. The resulting measures are important to academicians, policymakers, and practitioners in the development of theory, public policy, and marketing strategy.
引用
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页码:299 / 309
页数:11
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