Benefits Evaluation of Big Sports Events Based on AHP

The paper proposes an original Analytic Hierarchy Process (AHP) model to analysis the attraction influence factors of our country professional sports, and building a multi-level sports attraction influence factor index system, and building the Chinese professional sports attractive model covering 18 specific factors in 5 aspects. The model is based, due to the high number of indicators and countries, on absolute measurement and expert evaluation. Model shows that the attraction factors of the professional sports of our country, sports promotion factors > visit team factors > tickets factors > convenience factors > home team factors. As a conclusion, we can summarize that our case study demonstrated that AHP method league to develop more effective marketing strategy with absolute measurement represents a simple, fast and useful tool even for a big amount of alternatives.