What users really think: How they see and find serials in the arts and sciences

New users encounter numerous stumbling blocks in their search for serials. Beginning with the index, understanding the citation, searching the online catalog for the serial record, interpreting the holdings, and finally locating the item on the shelf are all steps that must be negotiated. Each step presents a variety of problems that users bring to the reference desk. The authors suggest user-oriented solutions relating to cataloging practices, screen design, and linking local holdings to periodical databases. Increased collaboration between librarians on the front lines and those creating the records and providing the access is essential for meeting end user needs.