All or nothing: Video lottery terminal gambling and economic restructuring in rural Newfoundland

The sudden collapse of the cod fishery off Canada's east coast in the early 1990s directly affected the livelihoods of more than 30,000 fishers and fish-processing plant workers in the province of Newfoundland and Labrador. In response to the crisis, the federal government closed the fishery and introduced a series of adjustment programs with the aim of reducing capacity in the industry and encouraging displaced people to seek employment elsewhere. This article examines how a small group of people living in a fishery-dependent region on the east coast of Newfoundland began using free-spending video lottery terminal gambling as a way to engage with these efforts to downsize and restructure their industry. Despite the personal and financial strains that regular gambling often created, the communal spending associated with it became a way in which some people sought to affirm local ties and critique neoliberal adjustment programs designed to encourage mobility, personal ambition, and sound financial management. The power of this critique was, however, contingent on the capacity of the core players to continue to define their behaviour as an exercise in solidarity. This idea was perpetually undermined by government programs and media stories, which presented heavy gambling as an individual weakness or addiction, and by the increasing social stratification that accompanied the restructuring of the fishing industry, making the disparities between gamblers much more difficult to hide.