Analysis of Building China's Cultural Brand Based on Supply and Demand Theory

As a special goods, the supply mode of cultural brand is very important when it comes to the problem how to develop the market effectively under the condition of steady demand. With the ever rapid growth of China's economy, people's cultural consumption level rises gradually. Only the constant supply of cultural brand loved by people can effectively satisfy their ever growing demand for cultural brand. This article discussed reasons of changing in the forms of the resources' supply mode of China's cultural brand, and analyzed the supply and demand of China's cultural brand theoretically, in order to obtain the equilibrium solution from the supply and demand of cultural brand. The conclusion suggested that China's cultural market is deficient in both supply and demand. From the perspective of supply, a high level of cultural product brand is difficult to form with too much access restrictions. Moreover, serious homogeneity and scarcity also contributed to the emergence of some vulgar cultural products. From the perspective of demand, with the restrictions of great income difference in China, few rich individuals and the imperfect social security system, effectual demand for cultural consumption has not been fully released. In conclusion, we need a more open and more fully competitive cultural market. We need large-scale cultural enterprises, but we need small, medium-sized and active cultural enterprises with higher degree of specialization even more.