Sustainability and the Aluminum Industry: Future Strength

We live today in an increasingly constrained world. Both as individual consumers, and as representatives of the manufacturing sector, we live and operate our businesses in the midst of record commodity, energy, and now food prices. This paper will discuss the opportunities these constraints present to the aluminum industry, and how sustainability has become the dominant paradigm through which customers will judge performance. Key metrics for measuring the success of the industry are used to highlight aluminum's strength versus competing materials.