The Influence of Intellectual Property Rights on Poaching in Manufacturing Outsourcing

被引:33
|
作者
Skowronski, Keith [1 ]
Benton, W. C., Jr. [2 ]
机构
[1] Univ South Carolina, Darla Moore Sch Business, 1014 Greene St, Columbia, SC 29208 USA
[2] Ohio State Univ, Fisher Coll Business, 2100 Neil Ave, Columbus, OH 43210 USA
关键词
opportunism; intellectual property rights; transaction specific assets; boundary spanning; offshore outsourcing; RELATIONAL GOVERNANCE; TRANSACTION-COST; SOCIAL-STRUCTURE; METHOD BIAS; OPPORTUNISM; BUYER; COUNTERFEITERS; REGRESSION; VARIABLES; CONTRACTS;
D O I
10.1111/poms.12813
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Manufacturers are often placing their intellectual property (IP) at risk by outsourcing to suppliers in countries with weak IP rights. Thus, understanding how to safeguard their IP from poaching, which is a supplier's unauthorized use of a buyer's proprietary information, is of critical practical importance for manufacturers that outsource to suppliers in countries with weak IP rights. To investigate this phenomenon, we use dyadic data from globally dispersed manufacturer-supplier relationships to examine how the IP rights of a supplier's location affects poaching and how IP rights influence the effectiveness of two transactional characteristicssupplier idiosyncratic investments and media-rich communicationon poaching. We examine these two transaction characteristics because they are representative of two forms of safeguards which create self-enforcing agreements that do not require legal enforcementeconomic and relational. We find that the strength of IP rights not only has a direct effect on poaching, but it also influences the relationships for both transaction characteristics. Intriguingly, when IP rights are weak, we find that not only are supplier idiosyncratic investments less effective in reducing poaching, but increases in these investments are associated with an increase in poaching. This finding illustrates that the strength of IP rights is a determinant of the degree to which supplier idiosyncratic investments are transaction specific. For suppliers in countries with weak IP rights, media-rich communication is found to be more effective in reducing poaching. This finding illustrates the importance of manufacturers' boundary spanners in building relationships with suppliers in countries with weak IP rights.
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页码:531 / 552
页数:22
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