CORPORATE VOLUNTEERING IN PERSONNEL DEVELOPMENT OF RUSSIAN COMPANIES

The article is dedicated to researching the potential for corporate volunteering development in Russian business environment. Corporate volunteering as an innovative corporate social responsibility practice in Russia is a recent trend. Transnational and large companies play a critical part in its development. Nowadays medium and small-sized businesses in Russia have both potential for organizing CSR projects and necessary resources for systematic development of CV. The main problem considered in the article is volunteering and its consequences significant for the development of medium and small-sized businesses in Russia and relevant to their personnel. The article reflects the results of the poll where volunteers of large Russian region aged from 18 to 60 years old have taken part (N=1208, 2014). There are two types of volunteers described in the paper: those who volunteer 4-5 times a year (48%) and those who participated in volunteer projects 1-2 times (30%). The article proves that the first ones can initiate and maintain corporate volunteering in their organizations. Furthermore, corporate volunteer projects with their involvement could promote development of their companies.