The role of virtual reality on information sharing and seeking behaviors

被引：65

作者：

Lee, Seonjeong Ally ^{[1
]}

Lee, Minwoo ^{[2
]}

Jeong, Miyoung ^{[3
]}

机构：

[1] Kent State Univ, Hospitality Management, Coll Educ Hlth & Human Serv, White Hall 300A, Kent, OH 44242 USA

[2] Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, 4450 Univ Dr Room 227, Houston, TX 77204 USA

[3] Univ South Carolina, Sch Hotel Restaurant & Tourism Management, Close Hipp 613, Columbia, SC 29208 USA

来源：

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2021年 / 46卷

关键词：

Media richness; Interactivity; Vividness; Virtual reality; Search behavior; Sharing behavior; MODELING PLS-SEM; MEDIA RICHNESS; INTERACTIVITY; IMPACT; ATTITUDE; INVOLVEMENT; TECHNOLOGY; DIMENSIONS; VIVIDNESS; INTENTION;

D O I：

10.1016/j.jhtm.2020.12.010

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

One of the most popular forms of technological applications in the hospitality and tourism industry is virtual reality (VR). Extending the current literature on VR, this study investigates the effects of VR?s vividness and interactivity on customers? perceived media richness, which further influences information search and sharing behaviors. The results of this study confirm the importance of vividness and interactivity as contributing factors to media richness. Findings also identify media richness positively influences customers? information search and sharing behaviors. This study bridges the gap between the application of media richness to VR and offers industry implications for enhancing VR features to increase favorable customers? behaviors.

引用

页码：215 / 223

页数：9

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