The Dialectic of Time and Television

The article reviews the key question of the effects of television as proposed by Elihu Katz in his introduction and the various responses to it in the contributions to this volume. It argues that the question is a proper concern of sociology, engaged as it is with the politics of the present and immediate, short-term effects. The question of long-term effects, however, is beyond the scope of a social science methodology concerned with the impact of the new. Long-term effects only show up with the passing of time and are the concern of historical studies. As television begins to have a history, it begins to be, possible to examine its historical record to try to tease out its long-term impact on the world-so far!