Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

Logistics service is an important part of online shopping consumers' perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question. how logistics service innovation influences online shopping customers' repurchase intention.. Based on a theoretical presumption, this study selects four representative websites as research cases and includes product type as a moderator to analyze the impact of three dimensions of logistics service innovation: quickness, interaction and reliability on customer repurchase intention. 9 hypotheses are proposed to construct a theoretical framework. The results find that logistics service quickness; interaction and reliability have a positive effect on customers repurchase intention through the mediating role of order fulfillment quality perception and customer satisfaction.