Fitting Business Strategy and Organization Archetype to Create Organization Business Excellence

Strategic management's perspective focus about how an organization creates competitive advantage to achieved performance excellence. As the core concept of strategic management, strategy defined as a way of adjusting the relationship between an organization and its environment, and that structures in turn must fit the strategy. In other statement, when this strategy linked with the perspective of organization theory, strategy can implement optimally if the organization structure designed to support the strategy and inefficiency in business process will be happen if the strategy and structure doesn't connected. Based on this perspective, this paper focused to make proposition about the right alignment of business strategy concept and organizational archetype concept to create organization business excellence.