Corporate Social Responsibility in Romanian Banking Sector. An Assessement

At present, corporate social responsibility (CSR) is an increasingly approached topic at the level of the European Union, in debates on business practices, sustainable development, social and environmental responsibilities. This concept refers to the contribution which companies should make to the development of society, the impact of the company's actions upon the community in which it deploys its activity. This paper explores the recent literature regarding the concept of corporate social responsibility, its defining dimensions, and also proposes an analysis of corporate social responsibility in the banking sector in Bacau. The results of the research indicate an increasing concern for the CSR concept in this field, respectively the fact that a growing number of banking institutions have included a series of specific activities in their strategic plan and regularly present social responsibility reports. CSR may constitute a strategic approach for the banking field, used to anticipate and address issues related to the interactions with stakeholders and the community in which they activate; from these interactions, society would also have something to gain.