The explosion of digital technologies over the past decade has created "empowered" consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when they want it and getting it delivered to their doorsteps at a rock-bottom price

被引：0

作者：

Edelman, David C. ^{[1
]}

Singer, Marc ^{[2
]}

机构：

[1] McKinsey & Co Inc, Digital Mkt & Sales, New York, NY 10022 USA

[2] McKinsey, Global Customer Engagement Practice, New York, NY 10022 USA

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：90 / 100

页数：11