THE EFFECT OF PRODUCT INNOVATION ON THE EXPORT PERFORMANCE OF KOSOVO SMEs

被引：13

作者：

Jusufi, Gezim ^{[1
]}

Ukaj, Fatos ^{[1
]}

Ajdarpasic, Suada ^{[1
]}

机构：

[1] Univ Prishtina, Fac Econ, Str Agim Ramadani,Nn 10000, Prishtina, Kosovo

来源：

MANAGEMENT-JOURNAL OF CONTEMPORARY MANAGEMENT ISSUES | 2020年 / 25卷 / 02期

关键词：

SMEs; product innovation; export; Kosovo; Western Balkans; RESEARCH-AND-DEVELOPMENT; MARKET ORIENTATION; EMPIRICAL-EVIDENCE; WESTERN BALKANS; SMALL FIRMS; IMPACT; EU; ENTERPRISES; GROWTH; UK;

D O I：

10.30924/mjcmi.25.2.12

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The aim of the paper is to provide a better understanding of factors influencing product innovations that are important to SMEs' exporting activities. A probit model is used to analyse the innovation pattern in 100 Kosovo manufacturing and exporting SMEs. They export to the EU and regional countries' markets. Our data shows that there is a link between the type of product innovation and the increase in exports. Incremental innovation shows a strong positive relationship with export growth of these SMEs, a result should prove helpful to both researchers of SME product innovation and managers of exporting SMEs. This study addresses the current gap that is present in the Western Balkan literature by evaluating the impact of product innovation on SMEs export performance.

引用

页码：215 / 234

页数：20

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