Social Media Tools Adoption and Use by SMES: An Empirical Study

被引：87

作者：

Wamba, Samuel Fosso ^{[1
]}

Carter, Lemuria ^{[2
]}

机构：

[1] NEOMA Business Sch, Rouen, France

[2] North Carolina A&T State Univ, Sch Business & Econ, Dept Accounting & Finance, Greensboro, NC USA

来源：

JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING | 2014年 / 26卷 / 02期

关键词：

Facebook; Facebook Events Page; Firm Innovativeness; Small- And Medium-Sized Enterprises (SMES); Social Media Tools; Technology Adoption; RFID ADOPTION; INNOVATION; GENDER; USAGE; DETERMINANTS; ORIENTATION; ACCEPTANCE; BARRIERS; GAP;

D O I：

10.4018/joeuc.2014040101

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Despite the recent increase in the adoption and use of social media tools to support firm operations, very little empirical research focusing on small-and medium-sized enterprises (SMEs) has been conducted to-date. The aim of this study is to fill this knowledge gap by investigating SME adoption of social media tools. In particular, we assess the impact of organizational, manager and environmental characteristics on SME utilization of the Facebook Events Page. To test our proposed research model, we administered a survey to 453 SME managers. Results of a hierarchical logistic regression indicate that firm innovativeness, firm size, manager's age and industry sector all have a significant impact on social media adoption. Implications for research and practice are discussed.

引用

页码：1 / 17

页数：17

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