The Mediating Role of Perceived Descriptive and Injunctive Norms in the Effects of Media Messages on Youth Smoking

被引：24

作者：

Nan, Xiaoli ^{[1
]}

Zhao, Xiaoquan ^{[2
]}

机构：

[1] Univ Maryland, Dept Commun, College Pk, MD 20742 USA

[2] George Mason Univ, Dept Commun, Fairfax, VA 22030 USA

来源：

JOURNAL OF HEALTH COMMUNICATION | 2016年 / 21卷 / 01期

关键词：

MASS-MEDIA; CIGARETTE-SMOKING; SOCIAL-INFLUENCE; DRINKING NORMS; PEER INFLUENCE; FIT INDEXES; TOBACCO USE; ACCESSIBILITY; ADOLESCENCE; BEHAVIORS;

D O I：

10.1080/10810730.2015.1023958

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This research advances and tests a normative mediation model of media effects on youth smoking. The model predicts that exposure to various types of smoking-related media messages, including anti-smoking ads, cigarette ads, and smoking scenes in movies and television shows, exerts indirect effects on youth smoking intentions through the mediation of perceived descriptive and injunctive norms. Analysis of the data from the 3rd Legacy Media Tracking Survey offers general support for the proposed model with some unexpected findings, revealing a complex picture of media influence on youth smoking via normative and non-normative mechanisms. Theoretical and practical implications of the findings are discussed.

引用

页码：56 / 66

页数：11

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