Mobile-First Strategy for MSMEs in Emerging Markets

被引：2
|
作者：
Venkatesh, G. [1 ]
Sridhar, V. [1 ]
机构：
[1] Sasken Commun Technol, Bangalore, Karnataka, India
来源：
IT PROFESSIONAL | 2014年 / 16卷 / 01期
关键词：
and medium enterprises; cloud computing; emerging economies; Information technology; micro; mobile first; MSMEs; small; smartphones;
D O I：
10.1109/MITP.2014.9
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Micro, small, and medium enterprises (MSMEs) are always on the lookout for simple but effective IT solutions that will present new business opportunities. For example, MSMEs exploited the Internet to join the global online business-to-business marketplace. Might they do the same in emerging countries with explosive growth in smartphones - not only catching up to larger industry rivals but also surpassing them © 2014 IEEE.
引用
收藏
页码：58 / 61
页数：4
相关论文
共 50 条
  • [1] Winning With Customer-First and Mobile-First Strategy
    Skerrett, David
    ECONTENT, 2016, 39 (07) : 14 - 15
  • [2] News for a Mobile-First Consumer
    Fiedler, Thomas
    JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 2018, 62 (04) : 711 - 713
  • [3] Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy
    Tomas, Kelly
    PUBLISHING RESEARCH QUARTERLY, 2013, 29 (04) : 301 - 317
  • [4] Is a Mobile-First Mentality Right for Your Organization?
    Leibtag, Ahava
    ECONTENT, 2012, 35 (08) : 12 - 12
  • [5] Navigating the mobile-first global content market
    Martin, Erik J. (martinspiration@gmail.com), 2018, Information Today (41)
  • [6] SenCAPTCHA: A Mobile-First CAPTCHA Using Orientation Sensors
    Feng, Yunhe
    Cao, Qing
    Qi, Hairong
    Ruoti, Scott
    PROCEEDINGS OF THE ACM ON INTERACTIVE MOBILE WEARABLE AND UBIQUITOUS TECHNOLOGIES-IMWUT, 2020, 4 (02):
  • [7] 2017: The Year AI-First Will Become the New Mobile-First
    Skerrett, David
    ECONTENT, 2017, 40 (02) : 12 - 13
  • [8] Towards a Mobile-First Cross-Border eID Framework
    Czerny, Roland
    Kollmann, Christian
    Podgorelec, Blaz
    Pruenster, Bernd
    Zefferer, Thomas
    TOGETHER IN THE UNSTABLE WORLD: DIGITAL GOVERNMENT AND SOLIDARITY, 2023, : 526 - 535
  • [9] Mobile Payments in Emerging Markets
    Kshetri, Nir
    Acharya, Sharad
    IT PROFESSIONAL, 2012, 14 (04) : 9 - 13
  • [10] Mobile Friendly or Attacker Friendly? A Large-scale Security Evaluation of Mobile-first Websites
    Van Goethem, Tom
    Le Pochat, Victor
    Joosen, Wouter
    PROCEEDINGS OF THE 2019 ACM ASIA CONFERENCE ON COMPUTER AND COMMUNICATIONS SECURITY (ASIACCS '19), 2019, : 206 - 213
12345