ICT service providers strategies and customer migration

被引：2
|
作者：
Lee, Sang-Gun [1 ]
Trimi, Silvana [2 ]
Yang, Chang-Gyu [3 ]
机构：
[1] Sogang Univ, Sogang Business Sch, Seoul, South Korea
[2] Univ Nebraska, Dept Management, Lincoln, NE 68588 USA
[3] Ajou Univ, Dept Management Informat, Suwon 441749, South Korea
来源：
INDUSTRIAL MANAGEMENT & DATA SYSTEMS | 2014年 / 114卷 / 07期
关键词：
Simulation; Customer migration; Internet service providers; Mobile communication market; Social movement; MOBILE COMMUNICATION; COLLECTIVE ACTIONS; INFORMATION; ADOPTION; INNOVATION; ACTIVISM; SITES; MODEL; CHURN; WEB;
D O I：
10.1108/IMDS-03-2014-0074
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Purpose -The purpose of this paper is to investigate how ICT service providers' strategies affect customer migration. Design/methodology/approach - Using a simulation approach and the agent-based model, this research explores how an incremental technology affects customer migration and changes the market structure. Findings -The authors found that a strategy of disruptive technology innovation not only helps a follower company increase its market share, but it also completely disrupts the market. Originality/value - This study investigates customer migration patterns in the saturated mobile telecommunication market based on service providers' strategies.
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页码：1036 / 1049
页数：14
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