Conceptual and methodological issues in predatory pricing: Investigations in the airline industry

被引：0

作者：

Dixit, A ^{[1
]}

Malhotra, NK ^{[1
]}

Allvine, FC ^{[1
]}

机构：

[1] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA

来源：

2001 AMA WINTER EDUCATORS' CONFERENCE - MARKETING THEORY AND APPLICATIONS | 2001年 / 12卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Predatory pricing has long been an issue of scholarly interest and debate. Scholars are, now challenging the earlier view that predatory behavior does not exist. Various streams of literature are coming up that support the existence of predatory behavior and predatory pricing. The main streams being: (a) price below cost (b) signaling strategies, (c) reputation and financial predation, (d) test marketing predation, and (e) signal jamming strategies. However, very little empirical work has been done in this area.

引用

页码：139 / 139

页数：1

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