Effects of Brand Image, Brand Love and Self-congruity on Electronic Word-of-mouth: An Example of Fashion Brands

被引：0

作者：

Zhang, Min ^{[1
]}

Liu, Xiaoyan ^{[2
]}

机构：

[1] Nanjing Univ Finance & Econ, Nanjing, Jiangsu, Peoples R China

[2] Southwestern Univ Finance & Econ, Chengdu, Sichuan, Peoples R China

来源：

PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年

关键词：

Electronic WOM; Brand Image; Brand Love; Brand Self-congruity; Fashion Brands; CONSUMER RESPONSES; GOAL ATTAINMENT; CONSUMPTION; LOYALTY; IMPACT; SATISFACTION; PERSONALITY; EXPERIENCE; IDENTITY; CHOICE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：827 / 833

页数：7

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