Novel Artificial Intelligence Technologies for Enhanced Recruitment Campaigns Using Social Media

The recent digital development forced many market leaders to adopt advanced Artificial Intelligence (AI) technologies to facilitate the transition from rigid processes to more flexible, outcome-driven approaches. The use of AI presents numerous benefits. First of all, the AI technology helps enable the analysis of unstructured data from a variety of sources across social media channels. Also, AI allows companies not only to automate certain processes but also to reconfigure them to complement and, more importantly, augment the skills and expertise of employees. The new era of artificial intelligence-systems gather information, analyze, recommend, plan and more importantly, learn. This paper presents an innovative approach to recruitment. According to recent studies, business intelligence and analytics showed to be the most crucial area that AI can deliver results. We analyze how software companies are more prone to integrate AI applications in marketing because of the new market trend - digital marketing. Services companies, on the other hand, are more interested in the use of AI in human resources. Our case study applies Sentiment Analysis (SA) techniques to improve the recruitment processes aiming to increase the efficiency of internship campaigns by ensuring a better match between the candidates' professional skills and the hiring company fields of activity. We demonstrate that AI can improve the recruitment process and assist in hiring the right persons. Thus, the HR staff has the opportunity to select the internship candidates based on their skills and determine the right position where abilities of an individual candidate are most needed. This novel approach not only increases the company productivity but also motivates candidates to improve their skills.