Environmental proactivity, competitive strategy, and market performance: The mediating role of environmental reputation

被引：40
|
作者：
Nguyen Phong Nguyen [1 ]
Adomako, Samuel [1 ,2 ]
机构：
[1] Univ Econ Ho Chi Minh City, Sch Accounting, Ho Chi Minh City, Vietnam
[2] Univ Bradford, Sch Management, Bradford, W Yorkshire, England
来源：
BUSINESS STRATEGY AND THE ENVIRONMENT | 2021年 / 30卷 / 04期
关键词：
competitive strategy; environmental reputation; environmental strategy; Ghana; market performance; SMEs; RESOURCE-BASED VIEW; CORPORATE REPUTATION; ENTREPRENEURIAL ORIENTATION; IMPRESSION MANAGEMENT; GREEN; SUSTAINABILITY; ECONOMY; FIRMS; DETERMINANTS; PHILANTHROPY;
D O I：
10.1002/bse.2729
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article examines the impact of small and medium-sized enterprises' (SMEs) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.
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页码：2008 / 2020
页数：13
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