The Strategy Cooperation Research of Enterprise under the Internet Environment

Today the Internet has become one of the main media between consumer consumption and information exchanges. Nowadays many business conducts are gradually transferred to the network. They initiatively surf the Internet to find the information which is related to their life, and it has become one of the main part in a day. This study used the cooperative model of Shapley value. And according to the reasonable hypothetical profit value, it simulated and analysis out the distribution of cooperation profit. This study found that the cooperative model can equally distribute the cooperative interests between each other, and so the strategic alliances can be realized. The research results can be used as the strategy cooperation reference of the enterprise under the Internet environment.