URBAN GOVERNANCE: REFLECTIONS FROM THE ECONOMIC DISTRICTS OF THE CITY OF BUENOS AIRES

The article analyses the implementation of the economic districts in the south of the city of Buenos Aires. From a qualitative approach, it studies the different components of public intervention aimed to create the "business environment", including tax benefits, investments in infrastructure, transportation, urban space and equipment; and the discursive framework put into play to transform the images and senses related to these areas of the city. The paper proposes a methodological crossover to take into account the specific forms that public action assumes in the public-private articulation. In this way, it allows to give content to more abstract theoretical categories, such as urban entrepreneurialism and existing neoliberalism, and at the same time to reflect on urban governance processes.