Interactive Research on Sports Leisure Industry and Tourism Industry in Fuyang Hangzhou

Fuyang is well-known as "Homeland of Racket of China", there are six national sports research bases. Hangzhou is the world famous cultural tourism city; Sports leisure industry has a strong interaction with tourism industry. It takes tourism industry as its carrier and tourism industry takes sports leisure industry as its platform. It's helpful for both of them to achieve common development through their interaction. According to industrial convergence theory and industrial chain theory, together with the successful experience of interactive convergence development between sports leisure industry and tourism industry during their practice, the main mode of their interactive development can be divided into three kinds: mode of new sports leisure products after industrial convergence, mode of leisure tourism industry through industry chain extension and new marketing mode of sports leisure based on industry linkage. It would provide reference and guidance for Sports leisure industry and tourism industry promotion.