Antecedents of revisit intention

被引:496
|
作者
Um, Seoho [1 ]
Chon, Kaye
Ro, YoungHee
机构
[1] Kyonggi Univ, Coll Tourism Studies, Suwon 443760, South Korea
[2] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
关键词
revisit intention; overall satisfaction; perceived attractiveness;
D O I
10.1016/j.annals.2006.06.003
中图分类号
F [经济];
学科分类号
02 ;
摘要
Revisit intention has been regarded as an extension of satisfaction rather than an initiator of revisit decisionmaking process. Some other independent variables, related to perceived quality of performance during onsite and post-purchase periods as well as the destination's distinctive nature, may contribute to revisit likelihood. This study explores antecedents of this intention based on literature reviews and examines their significance based on the results of 2000-2003 surveys of pleasure tourists in Hong Kong. Research findings reveal that perceived attractiveness, rather than overall satisfaction, is the most important indicator. Managerial and theoretical implications are also discussed.
引用
收藏
页码:1141 / 1158
页数:18
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