THE SPECIFICS OF THE DIGITAL ECONOMY IN HIGHER EDUCATION

The urgency of the investigated problem is due to the transformation occurring in the Russian economy, the transition of the market economy to the digital one. This process inevitably required changes in the training of highly qualified, competitive personnel to ensure the formation of a new economy. Under these conditions, the higher education system should work in the interests of preparing competent specialists for the digital economy, and adapting graduates of higher educational institutions to the conditions of the digital economy. The priority orientation of the higher education system to an innovative format changes the vector of the direction of the professional activity of higher school teachers. In such conditions it is supposed to switch to the electronic form of education. The article reveals the specifics of higher education in the digital economy, presents a diagram of the mechanism of interaction of subjects of the learning process in the digital economy of learning. It was concluded that higher education in the digital economy undergoes significant modifications, and a contradiction arises between the needs of the economy, the state, the labor market, employers' expectations and, on the one hand, the requirements for the higher education system, on the other hand, the demands of the main consumers of educational services - students of higher educational institutions. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK