DEVELOPMENT OF SUSTAINABLE ENTREPRENEURSHIP IN UNIVERSITY ECOSYSTEM: KEY SUCCESS FACTORS

Purpose: the main goal of the article is to study sustainable entrepreneurship through the analysis of the case study of the Parc Cientific Universitat de Valencia. By doing so, our purpose is to deep into an institution that not only serves as a business incubator but also as a promoter of sustainable entrepreneurship though the arise of technology Design/methodology/approach: the methodology used is qualitative. We have chosen this methodology since sustainable entrepreneurship is a nascent field of study in which theoretical and qualitative studies are needed. Before studying the case of sustainable entrepreneurship, it is important to know the institutions addressed to promote it. Findings: A business incubator as the Parc Cientific Universitat de Valencia is not just useful to promote start-up creation but also to foster a type of entrepreneurship more in line with the environment. Through technology, ventures are supporting a sustainable entrepreneurship in a proper way. Research/practical implications: The Parc Cientific Universitat de Valencia is an institution that presents a paradigm of start-ups promotion. Inside the PCUV there are several ventures but, the selection of the four cases can shed light on the success factors of new ventures born in the context of a technology cluster like the PCUV. Originality/value: The present paper presents the main contribution of analysing a successful cluster of ventures. The theoretical framework developed at the study joined with the case study show how business incubators can act in order to achieve one of the main goals according to international organisms like the United Nations, to ensure environmental sustainability.