Agricultural advisory services as a "captation" of the customers? The case of the sale of beneficial insects

被引：0

作者：

Bonnaud, Laure ^{[1
]}

Anzalone, Guilhem ^{[2
]}

机构：

[1] INRAE, Inst Agro, MoISA, UMR CIRAD,CIHEAM IAMM, Pl Viala, F-34060 Montpellier, France

[2] Ecole Super Agr, LARESS, 55 Rue Rabelais, F-49000 Angers, France

来源：

SOCIOLOGIE DU TRAVAIL | 2022年 / 64卷 / 04期

关键词：

Agricultural Advisory Service; Agriculture; Beneficial Insects; Sale; Captation; fMarket; Tomato; COMPETITION;

D O I：

10.4000/sdt.42358

中图分类号：

C91 [社会学];

学科分类号：

030301 ; 1204 ;

摘要：

Based on the case of beneficial insects used for the protection and pollination of greenhouse tomato crops, this article analyses the relationship between the agricultural advisory services and the sale of agro-products. We describe the practices of insect sellers in their role as advisors, and the mechanisms by which they engage customers in long-term market relationships. We symmetrically highlight the way in which producers grasp this situation and can play on it. By using the dialectic figure of "captation", introduced by Franck Cochoy, we demonstrate that this relationship between advice and sales is not just a situation where farmers are dependent on advisors, but one that proves to be reversible.

引用

页数：22

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