Corporate Usage of Social Media and Social Networking Services in the USA

被引：1

作者：

Sodeman, William A. ^{[1
]}

Gibson, Lindsey A. ^{[2
]}

机构：

[1] Martin Methodist Coll, DW Johnston Sch Business, Pulaski, TN 38478 USA

[2] Hawaii Pacific Univ, Coll Business, Honolulu, HI 96813 USA

来源：

MULTIDISCIPLINARY SOCIAL NETWORKS RESEARCH, MISNC 2015 | 2015年 / 540卷

关键词：

Advertising; BBS; Compuserve; Corporate social performance; Facebook; Management; Marketing; Point of sale; POS; Retail; Social media; Social networking services; Stakeholder; Twitter; USA; Yelp; COMMUNICATION; PERFORMANCE;

D O I：

10.1007/978-3-662-48319-0_21

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Corporations and organizations in the United States have used social media and social networking services (SNS) in a variety of ways since the 1970s. The Internet, mobile communications, and smartphones have led to widespread adoption of social media for marketing, public relations, commerce, stakeholder management, and other corporate uses. Examples of best practice and poor performance are examined.

引用

页码：264 / 278

页数：15

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