Analysis of Female Image in TV Advertisements Under New Media Environment

The advertisement information transmission in the new media environment has changed greatly, with the rapid development of TV media, which brings good opportunities for the development of TV Advertisements (ad). More and more advertisement clients are rushing to take different strategies to promote the publicity of their brands and to occupy the market. Advertisers and advertising agencies usually tend to present and shape the product images by showing lifestyles, especially the female image, which has become an eternal theme in advertisement. It is of a general directive significance to the theoretical study and innovative practice of TV Advertisements under new media environment to analyze the actuality of use of female image in TV ad, summarize the appeal focus of female image in TV ad and discuss the innovative development of strategy of female image in ad under new media environment.