The Study of Independent Travel Behavior and Travel Experience of Female College Students in Jinan

In recent years, independent travel has become an increasingly heating tourism model that is famous for more and more people. And the study on traveling experience has attracted more and more attention from scholars. Now people turned their eyes to the tourism market of the female and college students, but the research on the tourism market of female college student is few, especially that about the independent travel travel experience of female college students. This paper takes the method of questionnaire investigation, doing a further study about the experience of independent travel of female college students from universities in Jinan, which found that the model of tourism experience is rich and special. Based on the analysis of the reasons, utilizing the relevant theory of tourism experience, the paper offers suggestions from the aspects of travel cost, safety facilities, government regulation, tourism products, security education, which has very important practical significance on the better development of female college students' independent travel market and the improvement of travel experience quality of the female college students.