Model of CSR in Chinese Medicine E-commerce firm Strategic Management Perspective

Inspired by Western literature, the application "affecting factors - behaviors - affect the outcome" process analytical framework, Zheng Haidong has developed a corporate social responsibility Behavior Scale, Shandong, Zhejiang enterprises as the mainstay held three rounds of questionnaires, the use of cone-commerce firmatory factor analysis to develop corporate social responsibility behavior scale, will affect the factors into an individual level, organization level, and social dimensions affect the results to long-term performance and short-term performance as the main indicators, regression analysis. Reached the following conclusions: in-depth stakeholder theory of corporate social responsibility application represents the development of research directions.