Executive insights: Globalization of the auto parts industry

被引：3
|
作者：
Santucci, M
机构：
[1] East Lansing, MI
来源：
JOURNAL OF INTERNATIONAL MARKETING | 1997年 / 5卷 / 03期
关键词：
D O I：
10.1177/1069031X9700500307
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Over the past 15 years the auto industry has shifted from a regional industry to a global industry. As a result of this shift the original equipment supplier base has been pulled in the same direction. The globalization process has paralleled the consolidation of the supplier base that has taken place. These two trends have brought new challenges and opportunities to the supplier community.
引用
收藏
页码：85 / 89
页数：5
相关论文
共 50 条
12345