Wine tourism: Motivating visitors through core and supplementary services

被引：117
|
作者：
Byrd, Erick T. [1 ]
Canziani, Bonnie [1 ]
Hsieh, Yu-Chin [2 ]
Debbage, Keith [3 ]
Sonmez, Sevil [4 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Dept Mkt Entrepreneurship Hospitality & Tourism, Greensboro, NC 27402 USA
[2] Rochester Inst Technol, Coll Appl Sci & Technol, Dept Hospitality & Tourism Management, Rochester, NY 14623 USA
[3] Univ N Carolina, Dept Geog, Greensboro, NC 27412 USA
[4] Univ Cent Florida, Rosen Coll Hospitality Management, Dept Tourism Events & Attract, Orlando, FL 32819 USA
来源：
TOURISM MANAGEMENT | 2016年 / 52卷
关键词：
Wine tourism; Winescape; Customer service; BRAND IMAGE; QUALITY; SATISFACTION; EXPERIENCE; DIMENSIONS; PERCEPTION; BEHAVIOR; REGION;
D O I：
10.1016/j.tourman.2015.06.009
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Wine tourism is a relatively fledgling industry sector facing a number of important economic development issues. One such issue is the industry's ability to foster a sustainable revenue base for small and medium wineries. Winery visitation is a significant concern and in this paper is defined as the visitor's intention to pay a first or return visit to a winery. The purpose of this exploratory study is to compare specific factors that may influence wine tourists' intentions to visit or revisit a winery or wine region in North Carolina. A theoretical model of core and supplementary services is examined to see which of a number of factors are most influential in decisions to visit a winery and to determine the role of winescape and tourism services in promoting wine tourism. The importance of customer service was found to be the primary predictor of intentions for repeat visitation. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：19 / 29
页数：11
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