Virtual Experience Marketing: Theory Retrospect and Prospect

被引：0

作者：

Yao, Qi ^{[1
]}

Liu, Pei ^{[1
]}

Wang, Jiali ^{[1
]}

机构：

[1] Chongqing Jiaotong Univ, Coll Finance & Econ, Dept Mkt, Chongqing, Peoples R China

来源：

2013 INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATION INNOVATION (EBMEI 2013), VOL 21 | 2013年 / 21卷

关键词：

Virtual Experience; Experience Marketing; New Product Development;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Virtual experience marketing has becoming the new approach for enterprises taking part in market competition. This paper reviewed current literatures respectively from concept of virtual experience, psychological basis of virtual experience, application of virtual experience in new product development and virtual tourism marketing. Finally, future research is provided.

引用

页码：3 / 8

页数：6

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