Tourism and wine development in mountain areas with "high heritage density"

The promotion of wine tourism is becoming an increasingly frequent strategy in the Douro wine regions. They have consolidated their productivity around quality wines and now highlight the heritage elements of landscapes linked to production. However, at the same time, in the least transformed areas with fragile environments but a high concentration of heritage assets - that position them as tourist destinations-, this wine sector is acting as a stimulus in the revival and competitive conservation of vineyards, more and more valued and recognised in the landscape as a tourism generator. To illustrate this process, this paper analyses the dynamics of vineyards cultivated in environments with a high density of heritage elements such as the Sierra de Salamanca (Spain).