Determinants of awareness and adoption of mobile money technologies: Evidence from women micro entrepreneurs in Kenya

Over the last decade mobile phone based money services continue to expand in most of the developing countries. The spread of the technology is believed to reduce transaction costs and promote market integration. Even with the introduction of mobile money technologies, financial exclusion remains endemic especially with regard to gender aspect. This paper analyses women entrepreneur's adoption of mobile money services in Kenya. The results suggest that women's membership to table banking groups would easily influence awareness and consequently increase adoption of mobile payments services. Also, we established that women's control of enterprise finances and decision making significantly impact on awareness and usage of mobile money technologies. However, women are less likely to adopt mobile banking technology perceived to be out of reach for their communities and those that have hidden charges irrespective of having knowledge of their existence.