The role of visa exemption in Chinese tourists' decision-making: a model of goal-directed behavior

被引：53

作者：

Song, HakJun ^{[1
]}

Lee, Choong-Ki ^{[2
]}

Reisinger, Yvette ^{[3
]}

Xu, Hai-Lan ^{[2
]}

机构：

[1] Pai Chai Univ, Dept Hotel & Convent Management, Coll Tourism & Fash, 14 Yeon Ja 1 Gil, Daejeon 302735, South Korea

[2] Kyung Hee Univ, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South Korea

[3] Gulf Univ Sci & Technol, Coll Business Adm, West Mishref, Kuwait

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2017年 / 34卷 / 05期

关键词：

Visa exemption; model of goal-directed behavior; Chinese tourists; COVARIANCE STRUCTURE-ANALYSIS; TEST STATISTICS; EXTENDED MODEL; FREE ENTRY; INTENTION; DESIRES; DEMAND; RESTRICTIONS; VISITORS; FESTIVAL;

D O I：

10.1080/10548408.2016.1223777

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this study was to examine the role of visa exemption in tourist decision-making using the extended model of goal-directed behavior (EMGB). Surveys were administered to Chinese tourists interested in traveling to South Korea. The structural equation model indicates that the inclusion of the expectation of tourist visa exemption enhanced Chinese tourists' behavioral intention. Specifically, positive and negative anticipated emotions, perceived behavioral control, and the notion of a subjective norm were important antecedents of travel intention. Desire was the only significant factor affecting Chinese tourists' travel intention. This study enhances our understanding of Chinese tourists' intention to travel to South Korea.

引用

页码：666 / 679

页数：14

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