The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

被引：30

作者：

Shi, Lijia ^{[1
]}

Gao, Zhifeng ^{[1
]}

Chen, Xuqi ^{[1
]}

机构：

[1] Univ Florida, Dept Food & Resource Econ, Gainesville, FL 32611 USA

来源：

FOOD POLICY | 2014年 / 46卷

关键词：

Contingent valuation; Cross-price effect; Orange juice; Reference price; Willingness to pay; BIDDING BEHAVIOR; CONSUMER; DEMAND; CHOICE; MODEL;

D O I：

10.1016/j.foodpol.2014.01.009

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Previous literature has shown that potential buyers use a reference price or product to form their opinion about the value of a new product. Therefore, the pricing decision is an interactive process. We investigate the two generalizations of the cross-price effect (the neighborhood price effect and the asymmetric price effect) on consumer willingness-to-pay (WTP) for multiple similar products in an open-ended contingent valuation context. Results show that the cross-price effect on WTP is prominent, with the neighborhood price effect holding in contingent valuation. No conclusions are reached about the asymmetric price effect. (C) 2014 Elsevier Ltd. All rights reserved.

引用

页码：13 / 21

页数：9

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