IMPACT OF THE COVID-19 IN THE ECONOMIC DEVELOPMENT OF THE MICRO ENTREPRENEURS OF THE CITY OF JIPIJAPA

The micro businesses possess a singular importance, due to the capacitance of generation of employment and revenues; useful in order that the productive apparatus is capable of energize the economic activity, in Ecuador and specially in, Jipijapa hat. The impact of the COVID-19, has been devastating in the economic development of the micro entrepreneurs. The COVID-19, it is an illness that has generated an economic unfavorable impact. The economic systems are to be a affected for this pandemic and the Latin American region, is considerate the hit more of all. In investigation this letter proposes carry out an update of the knowledge's, to perceive which is the situation they present the micro entrepreneurs of the city of Jipijapa hat, Ecuador; concern to the impact of the COVID-19. as for your strategic planning. For such end an investigation is developed at exploratori; descriptive and documentary level, based one's opinion on a bibliometric analysis found one's bearings to the analysis of scientific articles, present results of the investigation of field to 250 micro businesses of the Jipijapa hat canton, of the province of Manabi for the sake of having a real sight of the problematic that meet face to face the managers micro, useful in the awareness of the need to outline strategies for your fortification, innovation and reach of the main characteristics that are necessary to create competitive advantages and position in the market.