Mobile e-commerce: Current status and future directions

The wireless era has emerged with improved mobile technology and the importance of mobile e-Commerce is thus increasing. Looking at the current development in wireless applications, increasing numbers of mobile phones subscribers imply the vast opportunities of potential revenue from the m-commerce industry. This paper reviews the current status of m-commerce technology, the existing applications, and study the existing business models. Based on the strategic analysis using SWOT framework and Porter's model, future's possible development directions and important issues of improving existing m-commerce business models are presented.