Creativity, Innovation and the Entrepreneurship Nexus

Creativity and innovation are the driving forces behind new and unique ideas for improving existing process, identifying totally different solutions to problems, developing novel products or services, identifying and establishing new and novel platforms for ideas that were not conceived of before. Despite our apparent similarities based on our genetics, our individual experiences lead each of us to think differently. The diversity of ideas and solutions in any society are the collective product of its individuls' unique experiences. Some of these ideas can cross the nexus to the next step of entrepreneurship, which translates ideas into desirable products and services. Successful entrepreneurship generates financial rewards, and this fact offers incentives for creative minds to participate in this step of the process. This chapter will explore the role of creativity, innovation and the importance of entrepreneurship to translate ideas into desirable products for the society.