Factors Affecting Woman's Continuance Intention for Mobile Games

被引:3
|
作者
Ye, Pinghao [1 ]
Liu, Liqiong [2 ]
Gao, Linxia [3 ]
Mei, Quanjun [3 ]
机构
[1] Wuhan Business Univ, Sch Informat Engn, Wuhan, Hubei, Peoples R China
[2] Wuhan Business Univ, Sch Business Adm, Wuhan, Hubei, Peoples R China
[3] Wuhan Business Univ, Wuhan, Hubei, Peoples R China
关键词
Continue to Use; Influence Factors; Mobile Game; Women; PURCHASE INTENTION; GAMING ADDICTION; STUDENTS; LOYALTY; INTERNET; DETERMINANTS; PERSPECTIVES; EXPERIENCE; ENJOYMENT; BEHAVIOR;
D O I
10.4018/IJICTE.2020100104
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
The article finds the main factors affecting women's continuance intention for mobile games, and analyze how and to what extent these factors affect women's continuance intention for mobile games in a research model. In this study, a Model of Factors Affecting Women's continued interest in mobile gaming is comprised of eight variables and relevant hypotheses has been created based on a technology acceptance model (TAM), and three theories of flow theory, the theory of scenarios, and customer satisfaction theory. Also, a questionnaire survey involving 319 female mobile gamers was conducted, and all hypotheses have been verified using a structural equation model. Research results show that the perceived challenges, novelty, and cost of mobile games had significant positive effects on the perceived enjoyment of female mobile gamers; the mobility of mobile games had significant positive effects on the perceived ease-of-use of female mobile gamers; perceived enjoyment and ease-of-use had significant positive effects on female gamers' continuance intention for mobile games; while the security of mobile games had no significant effect on the perceived ease-of-use of female mobile gamers.
引用
收藏
页码:48 / 67
页数:20
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