An Empirical Study on the Tendency of Internet Consumption Behavior of Adolescents in Hubei Province

By using exploratory factor analysis and confirmatory factor analysis to investigate the trend of Internet consumption behavior of young people in Hubei Province, it finally can be summarized as the tendency of communication behavior, information behavior tendency, leisure behavior tendency and shopping behavior tendency. Based on this, we summarize the five main influencing factors of four kinds of behavioral tendencies and put forward the hypothesis, and apply structural equation to verify the hypothesis. The verification result is shown that the factors which influence the network behavior tendencies are multiple, and all of hypothesis has been fully validated. Finally, we need to make recommendations from the relevant departments of network consumption management point of view.